I lead design at the intersection of AI, scale, and craft

Design leader with 20+ years leading product design across AI-powered consumer marketplaces, enterprise platforms, and creative tools. I design the strategy and build the product.

My Work
About Me

20+

540M

Years Experience
Users Reached

10+

415%

Awards Won
MAU Growth

Featured Work

Led strategy and design for Adobe's AI-powered photo editor, making professional image editing accessible to non-creative users through contextual AI assistance and one-click GenAI enhancements.
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Latest Work

Walmart's Multimodal AI Shopping

Led multimodal, next-generation shopping, design for 540M customers—integrating voice, photo, and video search with personalized fashion recommendations and AR visualization to transform product discovery from TVs to apparel.

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I led design strategy for Adobe Express’s enterprise extensibility platform, integrating AI-powered workflows into embedded 1P and 3P products and a developer-facing plugin marketplace that drove 114% MAU growth and doubled platform engagement.

Adobe Express Enterprise Platform

Biggest Impact

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Want to know how I lead the work, not just do it?

How I Lead

“Lance can be an asset to any product team looking to innovate with Design pushing on the user experience as a trusted partner.”

Aubrey Cattell, VP Product at Adobe

More Testimonials

Storyroom

Reading alone is easy to abandon. Reading alongside other people — even strangers, even silently — makes you actually finish. Storyroom is an exploration of what a modern book club could feel like if it lived in your phone. Same book, same chapter, same day. A Salon where readers share passages clipped directly from the audio and an AI called StoryBot surfaces the context no one else could. The concept started with a real question: why does discovery through other readers feel so much more alive than any algorithm?

View the Concept

Read more about it ➔

Design Amplified

My thoughts about the future of design, leadership, and emerging technology.

Blog
The Best Design Tool I Used This Year Was a Conversation
The Best Design Tool I Used This Year Was a Conversation

Exploring Storyroom, a social audiobook concept where listeners move through a book together, and how using AI as a thinking partner reshaped my design process, accelerated building, and changed how I approach product design today.

I Built an Animated Art Project in a Day Using Only Prompts. No Design Tools. No Code.
I Built an Animated Art Project in a Day Using Only Prompts. No Design Tools. No Code.

I gave myself one day to build something animated, cinematic, and interactive using nothing but prompts. No design tools, no code, no Figma. What came out surprised me and somehow felt like 1999 again. This is what happened when a LinkedIn bio became a Tolkien story, and what it made me think about the future of creative tools.

The Rising Tide
The Rising Tide

The latest round of AI-driven layoffs hit hard. But after thirty years of tech waves and an honest conversation at Ocean Beach, the data surprised me. This is what it actually says about the future of design jobs — and why I think it's still worth paddling back out.

All Blog Posts

Lab:

Ship Yourself Cards

Ship Yourself Cards is a helpful card deck app researched, designed, and coded using AI tools to help designers of all levels build momentum, tell their story, and navigate career transitions with confidence.

Making of the App

I’d love to hear from you.

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