I lead design at the intersection of AI, scale, and craft

Design leader with 20+ years leading product design across AI-powered consumer marketplaces, enterprise platforms, and creative tools. I design the strategy and build the product.

20+

540M

Years Experience
Users Reached

10+

415%

Awards Won
MAU Growth

Featured Work

Led strategy and design for Adobe's AI-powered photo editor, making professional image editing accessible to non-creative users through contextual AI assistance and one-click GenAI enhancements.

Latest Work

Walmart's Multimodal AI Shopping

Led multimodal, next-generation shopping, design for 540M customers—integrating voice, photo, and video search with personalized fashion recommendations and AR visualization to transform product discovery from TVs to apparel.

Password protected — use portfolio password

I led design strategy for Adobe Express’s enterprise extensibility platform, integrating AI-powered workflows into embedded 1P and 3P products and a developer-facing plugin marketplace that drove 114% MAU growth and doubled platform engagement.

Adobe Express Enterprise Platform

Biggest Impact

Want to know how I lead the work, not just do it?

“Lance can be an asset to any product team looking to innovate with Design pushing on the user experience as a trusted partner.”

Aubrey Cattell, VP Product at Adobe

Storyroom

Reading alone is easy to abandon. Reading alongside other people — even strangers, even silently — makes you actually finish. Storyroom is an exploration of what a modern book club could feel like if it lived in your phone. Same book, same chapter, same day. A Salon where readers share passages clipped directly from the audio and an AI called StoryBot surfaces the context no one else could. The concept started with a real question: why does discovery through other readers feel so much more alive than any algorithm?

Design Amplified

My thoughts about the future of design, leadership, and emerging technology.

Lab:

Ship Yourself Cards

Ship Yourself Cards is a helpful card deck app researched, designed, and coded using AI tools to help designers of all levels build momentum, tell their story, and navigate career transitions with confidence.

I’d love to hear from you.