I lead design at the intersection of AI, scale, and craft
Design leader with 20+ years leading product design across AI-powered consumer marketplaces, enterprise platforms, and creative tools. I design the strategy and build the product.
20+
540M
Years ExperienceUsers Reached10+
415%
Awards WonMAU GrowthFeatured Work
Led strategy and design for Adobe's AI-powered photo editor, making professional image editing accessible to consumers through AI assistance and one-click GenAI enhancements.
Latest Work
Walmart's Multimodal AI Shopping
Led multimodal, next-generation shopping, design for 540M customers—integrating voice, photo, and video search with personalized fashion recommendations and AR visualization to transform product discovery from TVs to apparel.
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Biggest Impact
I led design strategy for Adobe Express’s enterprise extensibility platform, integrating AI-powered workflows into embedded 1P and 3P products and a developer-facing plugin marketplace that drove 114% MAU growth and doubled platform engagement.
Adobe Express Platform
Build Lab
Exploring the future of AI product design by building real products, experiments, and workflows.
Upstream Blog
Leadership by design. Where design practice meets the future of work.
Reading alone is easy to abandon. Reading alongside other people makes you finish. Storyroom explores what a modern book club feels like if it lives in your phone. Same book, same chapter, same day. Readers share audio passages in a Salon and an AI called StoryBot surfaces the context no one else could.
Build Lab:
Ship Yourself Cards
Ship Yourself Cards is a helpful card deck app researched, designed, and coded using AI tools to help designers of all levels build momentum, tell their story, and navigate career transitions with confidence.
Unlost in translation
Most brands stumble entering a new market by porting home-market signals wholesale. I've spent two decades on the other side of that problem.