About Lance
I’m a visionary design leader passionate about building user-centered products that drive business impact. With a strong foundation in product design and innovation, I pair creative expertise with an MBA-driven business acumen to deliver award-winning solutions and user growth across consumer and B2B platforms. I’m passionate about building high-performing design teams through mentorship, attention to craft, and providing a clear North Star. I’m experienced in and energized by creating AI-first products that bring innovative, human-centered capabilities to users.
Win-win design
I thrive on collaborating with engineering, product, and research teams to optimize user experiences, streamline design processes, and build scalable systems. My experience spans designing for AI and enterprise, leading international projects, enhancing accessibility, and expanding market reach through culturalization strategies.
Video Resume
Watch my 4-minute video resume to learn about my career highlights.

“Lance challenged the team on how we might use existing tech and create the magical experiences that customers expect from Adobe.”
— Beate Fritsch, Sr Design Manager, Adobe
Skills
Product Design Strategy
User Experience Design (UX)
Product Innovation & Integration
Creative Tools & Extensibility Frameworks
Global Market Culturalization
Brand Strategy & Execution·
Team Development & Leadership
Cross-Functional Collaboration
Business Growth
Creative Direction

I’ve worked with
Adobe
Visa
Fitbit
Chase
Hitachi
Zipcar
Agency.com
Scient
Adobe XD
Adobe Express
Adidas
Redbull
iiD
MRM / McCann
Adobe Extensibility
Adobe Acrobat
Webby Winner - Best Nonprofit Website, 2016, For Thatsnotcool.com
Webby Winner - Campaign in Advertising, 2016 For "I am a Witness" campaign and website
W3 Award - Gold: Mobile Apps - Public Service and Activism, 2017, For Respect Effect mobile app
W3 Award - Gold: Mobile Apps - Family and Kids, 2017, For Respect Effect mobile app
W3 Award - Gold: Mobile Apps - Education, 2017, For Respect Effect mobile app
Davey Awards - Silver: Mobile Apps/Sites-Social Gaming, 2017
Davey Awards - Silver: Mobile Apps/Sites-Education, 2017, For Respect Effect mobile app
Communicators Awards - Websites, 2016, For Thatsnotcool.com
Communicators Awards - Websites/Nonprofit, 2016, For Thatsnotcool.com
Japan Marketers Award - Silver: B2B Marketing, 2011, For Yokogawa's Vigilance brand campaign
Good Design Award - Best Global Website, 2008, For Hitachi.com
Awards
What People Are Saying