About Lance

I’m a visionary design leader passionate about building user-centered products that drive business impact. With a strong foundation in product design and innovation, I pair creative expertise with an MBA-driven business acumen to deliver award-winning solutions and user growth across consumer and B2B platforms. I’m passionate about building high-performing design teams through mentorship, attention to craft, and providing a clear North Star. I’m experienced in and energized by creating AI-first products that bring innovative, human-centered capabilities to users.

Win-win design

I thrive on collaborating with engineering, product, and research teams to optimize user experiences, streamline design processes, and build scalable systems. My experience spans designing for AI and enterprise, leading international projects, enhancing accessibility, and expanding market reach through culturalization strategies.

Video Resume

Watch my 4-minute video resume to learn about my career highlights.

“Lance challenged the team on how we might use existing tech and create the magical experiences that customers expect from Adobe.”

— Beate Fritsch, Sr Design Manager, Adobe

Skills

  • Product Design Strategy

  • User Experience Design (UX)

  • Product Innovation & Integration

  • Creative Tools & Extensibility Frameworks

  • Global Market Culturalization

  • Brand Strategy & Execution·    

  • Team Development & Leadership

  • Cross-Functional Collaboration

  • Business Growth

  • Creative Direction

I’ve worked with

Adobe

Visa

Fitbit

Chase

Hitachi

Zipcar

Agency.com

Scient

Adobe XD

Adobe Express

Adidas

Redbull

iiD

MRM / McCann

Adobe Extensibility

Adobe Acrobat

Webby Winner - Best Nonprofit Website, 2016, For Thatsnotcool.com

Webby Winner - Campaign in Advertising, 2016 For "I am a Witness" campaign and website

W3 Award - Gold: Mobile Apps - Public Service and Activism, 2017, For Respect Effect mobile app

W3 Award - Gold: Mobile Apps - Family and Kids, 2017, For Respect Effect mobile app

W3 Award - Gold: Mobile Apps - Education, 2017, For Respect Effect mobile app

Davey Awards - Silver: Mobile Apps/Sites-Social Gaming, 2017

Davey Awards - Silver: Mobile Apps/Sites-Education, 2017, For Respect Effect mobile app

Communicators Awards - Websites, 2016, For Thatsnotcool.com

Communicators Awards - Websites/Nonprofit, 2016, For Thatsnotcool.com

Japan Marketers Award - Silver: B2B Marketing, 2011, For Yokogawa's Vigilance brand campaign

Good Design Award - Best Global Website, 2008, For Hitachi.com

Awards

What People Are Saying