Design leader passionate about impactful product experiences.

Skilled at building creative tools, AI-first apps, and extensible frameworks, I aim to turn bold ideas into measurable business success.

Featured Work

Adobe AI Image App

I led design and strategy for Adobe's new AI-first desktop app, transforming complex image editing into one-click enhancements that help everyday users create stunning images.

Hi, I'm Lance Shields.

Explore my award-winning career path from product designer to design leadership, spanning roles at Adobe, founding a design agency, leading AI-first design, and enterprise software.

Featured Work

Fitbit In-Store App

I partnered with Fitbit to create an interactive in-store experience that educated shoppers and boosted engagement. I led the design of a digital tool that simplified product selection while showcasing Fitbit’s full range in an intuitive, compelling way.

Design Amplified

Blog exploring the future of design leadership, career reinvention, and AI innovation.

Blog
Ship Yourself: How Designers Are Creating New Careers
Ship Yourself: How Designers Are Creating New Careers

Careers aren’t ladders anymore — they’re products you create, iterate, and launch. Here’s how designers are doing it after layoffs.

Designing AI with Purpose: My MIT Certification & Capstone on MemoryMate
Designing AI with Purpose: My MIT Certification & Capstone on MemoryMate

I just completed MIT's AI certification and built MemoryMate for seniors. Here's what I learned about creating AI that works with humans, not just for them.

Signals in the Noise: What Q1 2025 Tells Us About UX Hiring
Signals in the Noise: What Q1 2025 Tells Us About UX Hiring

An inside look at what’s really happening in UX and product design right now—and what it means for your next move.

Research:

Ship Yourself Cards

Ship Yourself Cards is a helpful card deck app researched, designed, and coded using AI tools to help designers of all levels build momentum, tell their story, and navigate career transitions with confidence.

“Lance can be an asset to any product team looking to innovate with Design pushing on the user experience as a trusted partner.”

Aubrey Cattell, VP Product at Adobe

I’d love to hear from you.