Adobe Express: AI-Powered All-in-One Creative App
Adobe Express, Adobe’s AI-powered creative platform, redefined content creation for users worldwide. As Design Director, I led the design of web and mobile applications, focusing on AI-driven tools and seamless integrations. Our work positioned Adobe Express as a top competitor to Canva, driving significant user growth and engagement.
Problem
How to make AI-powered, professional-quality design accessible to a broader audience through an intuitive platform.
Solution
Led design of AI-driven tools, collaboration, and mobile, positioning Adobe Express as a top competitor to Canva.
What I Brought
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Led a team of 12 designers, driving innovation through design thinking, sprints, and product strategy. Partnered with product and engineering to align vision, execution, and user needs for maximum impact.
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Managed the design of automated content generation and smart templates, leveraging AI-driven workflows to streamline the creative process. Led the design system, ensuring consistency and efficiency across web and mobile applications.
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Spearheaded Adobe Express’s integration with Acrobat, enabling document-to-design workflows and expanding the platform’s reach. Advocated for a scalable extensibility model, making Express more adaptable for different user needs and business applications.
250%
growth in monthly active users (MAU)
450M
exports per month, solidifying its adoption
Outcomes
1.5 million new users in one quarter through the Express-Acrobat integration
2024 Webby Award for Best AI All-in-One Creative App, recognizing its impact in AI-driven design
By fostering collaboration across design, product, and engineering, I ensured Adobe Express met evolving user needs and set a new standard for AI-enhanced creativity.
