Loop App
We learned from research and our partner LINE that messenger apps are lacking in creative tools, especially for animation. Loop is an app that allows casual social users to create fun animated content in a quick and easy way. Loop was primarily meant as a Mini App integrated into LINE and other social media services, to empower users in Japan and Asia to share content seamlessly.
Problem
Messenger apps lack creative tools, especially for animation, limiting user expression.
Solution
Create a mini app that creates animated content, seamlessly within chat apps.
The Team
Lance Shields - Design Director
Lorenzo Buosi - Sr Staff Designer
Julie Ip - Sr Designer
Daniel Wagner - Sr Engineer
Rajdeep Chandra - Sr Engineer
My Role
Design Direction
Product Management
Strategic Partner
Content Direction
Loop App Conceptual Model
Loop Demo
Click the video below to watch a 5 minute demo of the Loop App.
Reaching new users where they live
Loop is an App that allows casual users to create fun animated content in a quick and easy way. Loop is primarily meant as a Mini App integrated into social network services, and empowers users to share content seamlessly. Starting with LINE App in Japan, Taiwan, and Thailand, we developed the mini app as an embedded integration to be accessed seamlessly within the chat experience. Our goal was to reach 150 million new users in their social channel of choice with this innovative creative tool.
Outcomes
R&D: Created an all-new app to address the lack of creative tools for animation in messenger apps.
Partnership: Built a strategic with LINE App in Korea and Japan to collaborate on integration.
App Functionality: Loop enables casual users to quickly and easily create fun animated content.
Key Metric: Achieved a CSAT Score of 85%, exceeding our goal of 70% by 15 points.
Target Integration: Designed as a Mini App embedded in LINE and other social media services.
Primary Audience: Reached social users in Japan, Taiwan, and Thailand.
Seamless Sharing: Focused on enabling users to share animated content directly within chat experiences using the emerging mini app technology.
