That’s Not Cool Website
This web design project was a Webby Award-winner for revamping the program experience in sync with the digital lives of teens. With bullying widespread in social, non-profit Futures Without Violence chose me to do the redesign to address the digital relationship issues of teens. It won best non-profit site in the Webby Awards and engaged millions of teens to end online violence.
Problem
Teens needed a way to end online bullying and relationship issues.
Solution
Reimagine site design to engage teens to stop online violence.
My Role
Design Direction
Project Lead
UX / UI Design
Content Strategy
The Team
Lance Shields - Design Director
Matthew Bennett - Creative Director
Sovit Tamrakar - Sr Engineer
Gen Z-focused content strategy
From my research, I understood that Gen Z cares about issues and wanted real data before advocating for us. From this sprang the That’s Not Cool Data content section that featured highly visual infographics with stats on serious teen issues made to be highly shareable. I also knew that our users needed creative opportunities so we created the Ambassador Stories to allow users to post videos, photos, and text.
230%
increase in website traffic
due to Gen Z relevant design and engaging real data, visual content and Ambassador Stories.
155%
increase of social shares
from introducing the "That’s Not Cool Data" section with infographics on serious teen issues.
Outcomes
Award-Winning Project: Revamped the website for Futures Without Violence, winning the Webby Award for Best Non-Profit Site.
Engaged Millions of Teens: Designed to address digital relationship issues and end online violence.
User-Centric Design: Based on research, catered to Gen Z's preference for real data and visual content.
Highly Shareable Content: Introduced the "That’s Not Cool Data" section with infographics on serious teen issues.
Creative User Engagement: Launched "Ambassador Stories" to let teens share videos, photos, and stories.
