ADP My Aline
I was tasked with creating new UX strategy and UI design to motivate payroll and cash card members to fully leverage ADP Aline services through a simple and interactive experience. Top priority was to take advantage of ADP’s unique financial data to help people save and plan their finances. A user-centric vision of my UX strategy was the “Life Changes Tool” interface that allows user-driven options for how to plan and optimize their savings and retirement.
Problem
Motivate ADP Aline users to optimize finances through intuitive, interactive design.
Solution
Interactive tools and visualizations optimized financial planning for ADP members.
The Team
Lance Shields - Design Director
Matt Bennett - Creative Director
My Role
Design Lead
UX Concepts & Wireframes
UI Design
Data Visualization Design
Empowering financial insights through design
I art directed the brand and UI design of the ADP Aline member website. The site UI was designed to help members after login makes the best use of their payroll statements and cash card activity through interactive graphs and simulators. It was important to make data actionable to visualize a member’s payroll statements and cash card activity intuitively.
Outcomes
Increased user engagement by designing interactive tools for payroll visualization and financial planning optimization.
Enhanced member savings with the “Life Changes Tool,” enabling user-driven savings and retirement strategies.
Improved accessibility of payroll data through intuitive, actionable UI and interactive financial simulators.
Boosted service adoption by leveraging ADP’s unique financial data to deliver personalized, data-driven recommendations.
Strengthened brand identity by art directing a cohesive, user-centered design for the ADP Aline website.
