Besure Insurance
Fintech startup Besure was reinventing insurance through crowdfunding and came to me in need of a brand, UX strategy, and site design. I led the creation of a friendly yet innovative UX and UI design system for Besure and implemented a new brand across the site. I delivered a complete experience through content, community functionality, and tools. The result was a first-of-its-kind crowdsourcing and crowdfunding insurance platform that brings new insurance products into the world and unlocks untapped revenue opportunities.
Problem
Traditional insurance models lack innovation, community, and flexible funding solutions.
Solution
Design a friendly, innovative UX and branding to empower crowdfunding platform.
The Team
Lance Shields - Design Director
Beate Fritsch - Sr Design Manager
Lorenzo Buosi - Sr Staff Designer
Jenny Woo - Sr Staff Designer
My Role
Design Sprint
UX Strategy & Wireframes
UI Design & Prototyping
Logo & Branding
Designing insurance innovation
Through a design sprint methodology, I collaborated with a group of actuaries to ideate and co-design a UX for Millennial users to create their own insurance products through a crowdsourcing and crowdfunding community. I was initially tasked with developing a brand strategy for the startup. Based on this work, I lead a team to created a complete naming, logo, and identity system to capture a friendly “hive” concept for the insurance community. Based on the outcomes of the prototyping and user tests, I design directed several approaches for the new UI design. The final design was intended to convey a trustworthy crowdfunding community while inviting users to discover and create new insurance.
Outcomes
Created a first-of-its-kind crowdsourcing and crowdfunding insurance platform, unlocking new revenue opportunities.
Designed and implemented a complete UX and UI system tailored for Millennial users, emphasizing innovation and trust.
Developed a cohesive brand strategy, including naming, logo, and identity system inspired by a friendly “hive” concept.
Directed prototyping and user testing to refine UI approaches, ensuring usability and engagement.
Delivered an end-to-end platform experience, integrating content, community functionality, gamification, and tools for user-driven insurance creation.
